I never really told people I wanted to be an artist.

I had always been creative, and some part of me knew I was supposed to do something with it. But growing up, the term “starving artist” was tossed around less like a career option and more like a warning label. So I did what felt responsible and chose the safer path.

Apparently, creativity is persistent.

Photography found me first. I’ve had a camera in my hand for more than 20 years, and it eventually became my doorway into a 13-year career in marketing.

I spent those years helping businesses figure out who they were and how to tell their stories. I created photography, video, graphics, campaigns and plenty of carefully chosen words. Marketing may have been the practical path on paper, but creativity found its way into nearly everything I did.

It taught me how to notice the details that make a story worth telling, how color and imagery can make someone feel something, and how to take a messy collection of ideas and turn it into something meaningful. As it turns out, the safe career wasn’t a detour. It gave me the skills to build the creative business I had once been too afraid to imagine.

After spending so many years helping bring other people’s visions to life, I started wondering what it would look like to create something of my own.

Then watercolor found me.

What began as a “let’s see if I can actually do this” experiment quickly turned into a camera roll full of paintings, an ever-growing collection of art supplies and the realization that I had found something that made me ridiculously happy.

I started painting my favorite travel memories, friends’ pets, meaningful homes, wedding photographs and all the little moments that deserved more than a permanent home in someone’s camera roll.

Feathered Fiasco is me finally listening to that quiet voice that always knew I was meant to create. It brings together everything I’ve learned through photography, marketing, storytelling and art—and gives me the chance to use it all to create something personal for you.

I may have taken the long way around, but honestly, that feels pretty fitting for a business with “Fiasco” in the name.